When a visitor lands on your website there are a number of courses of action you may wish them to take. It may be that if you want to offer them the most immediate and direct methods of making contact, such as telephone or live chat. However, what if they are not quite at that stage? What if all they want is to find out a little more information about you and the services you offer? This is still a valid lead and one that you don’t want to lose; but you need to warm them up.

Email marketing is the perfect method of achieving this. You can use it to nurture relationships over time and ensure that when they finally do dome to purchasing a product that you offer, your business is at the front of their mind.

There are two key steps to this process – email capture and then email marketing.