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Blogs

Nick Pateman

Visualising the Perfect Website: User Structure

By: on Saturday, May 12, 2012 | No Comments

A website’s success rests almost entirely on how well it is built structurally. As long as you have the right foundations in place (a strong domain name and a complete understanding of your user) you can then begin to develop...

Dan Holt

Does email marketing belong within an inbound strategy?

By: on Sunday, April 15, 2012 | No Comments

For a long time I was very negative about email marketing. For me it felt utterly outbound – buy a database, fire out a sales message, cross your fingers and hope that shear weight of numbers will see you through....

Dan Holt

How to make projections for new campaigns

By: on Sunday, March 25, 2012 | No Comments

At the start of every campaign the question is always raised “What can I expect in the way of traffic and conversions, and by when?” It’s a reasonable question and certainly one I would want an answer to, but is...

TechnoloShe

Drum Roll Please for SEO

By: on Thursday, March 22, 2012 | No Comments

Excuse my title. “Drumming Up Some Serious Traffic” was another suggestion, that and half a dozen other drum related puns. Why? We’ll, being married to a drummer who wanted to start offering drum lessons, I decided to use my super-duper...

Nick Pateman

Visualising the Perfect Website: Conversions

By: on Friday, March 9, 2012 | No Comments

So you’ve found your perfect domain, or maybe you already had it, what’s next is to build, or rebuild, your perfect website. You may be thinking, “but I know nothing about web design, how the hell am I supposed to...

TechnoloShe

Top 5 Tips for Creating SEO Friendly Landing Pages That Convert

By: on Thursday, February 23, 2012 | No Comments

I have recently been working with a client to add new landing pages to their site in order to capture more traffic through long tail searches. There are a number of SEO and Conversion Optimisation factors to take in to...

Dan Holt

Building your brand through Inbound Marketing

By: on Sunday, February 19, 2012 | No Comments

Having worked with James Macfarlane for the last couple of years, the topic of brand is always just around the corner during any conversation on long term strategy. For a while I resisted his arguments (largely because they were littered...

Nick Pateman

Domains and bad-decisions.info

By: on Friday, February 10, 2012 | No Comments

If you are trying to crack your market online then it all starts here – the domain name. So many businesses will overlook or misunderstand their domain name completely. Time after time we see small and medium sized businesses trying...

James Macfarlane

Branding Via Functionality

By: on Wednesday, February 1, 2012 | No Comments

To start off this post I will write disclaimer – I am not a branding expert in the offline world nor do I claim to be. With that being said over the last 12 months there has been a lot...

TechnoloShe

How SOPA Could Affect Internet Marketing

By: on Friday, January 20, 2012 | No Comments

As the newest member of the SME team I thought that before I launch into what has been going on this week RE: internet marketing, I had better introduce myself; I’m Sophie and this is the end of my very...

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